Zynstra wished to create an explainer video to be used on the front page of their website, that focused on education in regards to specific areas of their cloud based office ecosystem. I was responsible for all elements from design, to final animation.

 

The main challenge was to make sure the video was both highly informative, as well as easily digestible - in terms of how it communicated information. A blend of literal narrative representation of features, were combined with more simplistic abstract elements - that were seamlessly transitioned between as part of a coherent visually branded creative.